TL;DR: I’m an engineer turned marketer, now a founder and growth operator. Built & exited a mental health business, run a micro-SaaS, and helped venture-backed founders and startups grow with high-leverage, distribution-first strategies.

Open to growth roles where I can own growth strategies end-to-end, experiment across product, marketing, support and customer success flows, and mix short-term stunts with long-term, scalable growth channels.

About me:

I'm an engineer turned marketer, then founder, and now I operate in the growth domain.

What really drives me is understanding human emotions and using them to orchestrate attention. I’m obsessed with user psychology and how it connects to growth. I geek out on everything product - adoption, retention, UX, and distribution strategies.

One of the biggest mindset shifts for me: growth is more about investigation than execution.

For me, it’s about deeply understanding the users, the product, the features, and mapping all the possible growth vectors. It’s about identifying the unfair advantages - the team, the network, the product’s core loop, market dynamics, etc, then doubling down on a few high-leverage stunts with serious focus. (That’s why I love what I do.)

Over the past ~5 years, most of my work has been heavily focused on distribution and figuring out how to drive real business growth, either for my clients or for my own businesses. Whether it’s been through social content engines, campaigns, funnels, lead magnets, hype building, or UX, I’ve worked closely with founders, investors, teams, and communities to drive real traction, not just likes or views.

For a brief time, I also ran a small dev shop, helping people build MVPs and land their first users.

I bring a distribution-first, full-stack growth lens to everything I do. I’m creative, technical, work like a lion, and super grounded in user psychology.

Suitable Experiences:

• SignWith - Co-founder Built a lean micro-SaaS called SignWith - a pay-per-doc alternative to DocuSign.
  • Launched in early 2025 after noticing high-intent search volume for “DocuSign and PandaDoc alternatives” on Google (that’s literally why we built it, haha)
  • Got initial traction through semi-viral Twitter posts, a HackerNews post that went on the first page of ShowHN, Reddit, cold outbound, etc.
  • Now, we’re not actively building new features, but growth continues on autopilot - driven by an inbuilt product-led (viral) loop, SEO BOFU content, AEO optimization, Google ads, and YouTube BOFU campaigns.
  • Most of our power users are from the US & Australia. ~300+ individuals & small businesses using it globally at this point. The goal is to keep it a lean micro-SaaS tool and let long-term organic channels drive it.
• Launch House - Consultant Currently consulting (4hrs/week) an early-stage US fund + founder community, for their newsletter (35K+ subs).
  • Helping grow the waitlist and early community of a new AI-native workplace SaaS, built by the fund’s founder, through the newsletter.
• Identity Labs - Creative Director Single-handedly managed 15+ clients and a team of 12.
  • Worked with some of the biggest US founders, VCs, and creators (Thiel fellows, top indie hackers, a Hampton founder, YouTubers, and some of the biggest tech startup names on Twitter).
  • Created an extremely high-quality outlier content playbook (with ****3 key factors: 7%+ CTR, 30%+ retention, 5% repost rate) that took clients from ~20K to 100K+ followers organically.
  • On average, I managed 15M+/month impressions for clients, driving qualified traffic to their products and services, and meaningfully moving the needle on their bottom line.
  • Also helped our clients with lead magnets and top-of-funnel flows for inbound traction. At that time, we were the best content studio for Twitter (client’s words).
• Started Attention Studios - worked again as a Creative Director.
  • Worked with a16z-backed founders to develop content strategies for social media, newsletters (and investor memos) that effectively drove traffic to their product funnels.
  • Drove 60% avg growth across clients’ Twitter accounts (even during the weird Twitter slowdown).
  • Also, worked with Utsav Somani's Offline (an Indian founder community), on their member newsletter to enhance community engagement.